THE SCENARIO: A successful investor wanted to expand his portfolio into real estate. While browsing properties, he encountered an overly eager real estate agent pushing a condo purchase. Fortunately, his CPA urged him to speak with me first.
THE PROBLEM: During our consultation, I reviewed his finances and investment qualifications. I emphasized one essential rule: every rental property must generate positive cash flow—or it’s not worth the risk.
I happened to have prior experience with that specific condo community and knew of financial red flags the agent failed to mention. The community was dealing with rising costs, and I projected a significant increase in common charges and assessments, which would negatively impact this property’s cashflow.
THE TURNING POINT: He quickly realized this agent wasn’t acting in his best interest. He cut ties and allowed me to introduce him to a trusted real estate agent—someone experienced, ethical, and committed to long-term client success.
THE OUTCOME: That new agent found him a better property in a stronger neighborhood—one that checked every box. The numbers worked: the purchase price, financing, and rental income combined to create healthy cash flow. Then, in coordination with his CPA, we developed a long-term strategy to maximize tax benefits and ensure the mortgage would be fully paid off by the time he retires—just when he’ll want that rental income most.
THE BOTTOM LINE: Most real estate agents and loan officers are focused on closing deals, not building wealth. They won’t dive into your financials, flag potential risks, or align your investment with your retirement goals. Yet, that’s exactly what I do!
As a Certified Mortgage Planning Specialist®, I’ll help you build a sound investment strategy before you even start looking at properties—ensuring every move supports your financial future and helps you grow long-term wealth.
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Warren Goldberg is President of Mortgage Wealth Advisors, a Certified Mortgage Planning Specialist®, and a published author. His interviews include Blog-Talk Radio, Newsday, The Daily News, Anton Press, and the Long Island Herald. Since 1992, he’s been sharing his financial knowledge and wealth-building strategies, including how to properly use your mortgage as a financial tool. His clients regularly express their trust and appreciation by recommending friends and family call when in need of mortgage, real estate, and financial guidance.
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